Retail Chapter

Retail Store Operations Store operations generally mean all the functions of stores such as people management, customer services, cash operations, inventory /audit and so on. Store teams are responsible to run store operations smoothly  by following daily checklists and retail store manuals . Retail Management-Store Operations-Mohsin Ilyas Store Operations-Important Aspects  Excellency in Customer Services. Providing good customer services mean to provide right product at right time and place.Retail is very fast driven industry and trends are changing day by day.So good communication skills are required to increase customer retention rate and Customer lifetime value (CLV) , it is very important to focus on customer relationship management. Retail Management-Customer Services I have also written an article for customer services steps. Inventory Management Inventory management is core task to handle at store level.Customer demands and inventory turnovers give you an idea that h...

Retail Demands Liquidity Support  As due to corona virus pandemic Pakistan Retail Sector is appealing federal government to extend liquidity support to stabilize country’s economy. Retail sector has listed four demands by notifying that if these demand don’t fulfill than there will be serious consequences on the economy in future. Retail Crisis in Pakistan 2020 Remember that our retail sector contributing 33 percent to the services sector and also 16% employment is dependent on this sector. With a huge financial contribution, retail sector also linked with value addition and skill development. The Retail sector demands are mentioned below.  Chain-store Association of Pakistan (CAP) has requested government to facilitate direct wage support to 600,000 employees of the organized retail asserting that it is their first priority to keep on skilled workforce. CAP also insisted government to provide financial support to them as retailers process salaries to a huge number ...

Case Study " Cafe2u" World's Best Value Franchising System.   Low Cost High Profit Business Model   Written by Mohsin Ilyas, Retail Professional In 2000, first mobile cafe concept was introduced on northern beaches of Sydney Australia. The purpose of this concept was to test potential profitability and this new mobile cafe concept acceptance. This concept gained highly attraction because it was low cost cafe by no rental costs and can easily relocate anywhere. There was need to grow this new concept in different locations. So later in 2004, business was purchased by current owners, who worked on restructuring and repositioning of this new concept. In 2004, Business was purchased by current owners and they started to grow this new concept by restructuring and repositioning the business for longevity including: Design and feel of “Cafe 2 u” Brand as they train their staffs about customer services , customer experience management an...

Retail Growth & Customer Services Retail growth depends on customer base, their footfall rate and our ability to convert them into sale. All it happens by giving excellence customer experience done through best customer services consistently for a long period. In retail , there are number of alternates of you in market who are offering range of products but what is most important for you is that how do you make customers feel important or valued? Customers don't remember Who are you ? but they remember how do you make them feel Five basic steps of customer services that can increase Customer Retention Rate and Conversion are below . Greetings   Vary Greeting techniques instead of speaking the same script to every customer every time is very important because it shows your Brand Authenticity . Sales associates should greet in a variety of ways because it allows the associate to share the Brand Values. How's your day going? Show you recognize them  ...

 Digital Retail Vs Retail Stores Hi, I am Mohsin Ilyas, as a Retail Professional, believes that increasing Digitalization of Retail Sector where customers buy Products by simply click and get on their doorstep. Retailers are very passionate and strategic to grow online where they can sell their products globally. It is a fact that Digitalization is very important now-a-days but when it comes to my knowledge when some Corporate Leaders said that physical appearance of retail stores will be affected and they justify their statement by some Digital benefits . 1-Increasing trend of online shopping 2-Easily targeting and retargeting Customer based on geographically and demographically. 3-Search Engine Marketing and Search Engine Optimization. 3- Low cost High sales Digital Marketing 4-Strenght of online users globally. 5-Analytics based Intelligence softwares for growth. 6-Online shopping saves time and physical stress. 7-Receive product at doorstep...

INNOVATION IN RETAIL The facility probably offers the most creative, rich example of retail innovation. Consumers demand more and more convenience from retailers, and retailers have been the first to respond with innovation through new channels and formats. Always ready, the retailer is there, 24/7, come online or on the street, come to us or we will come to you. Many large retailers like Tesco work in different formats to suit the needs of a catchment profile and shopper: Extra, Superstore, Metro and Express. Even Walmart, whose super-store concept has made them the world's largest retailer, is expanding its traditional supermarket format (Neighborhood Market) in the United States and testing smaller express and campus formats. Can innovation take more advantage? Yes. Today's model involves making it easy to assemble and assemble most sources. But now these tools are available to predict based on past experience, when users will need to refill. This will put retailers in...